One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast!

One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024.

Marketing also changes due to consumer behavior and the external environment. While global growth is set to be modest and inflation is likely to cool, according to the OECD, consumers will still be cost-conscious. Also, most people are likely to seek out brands that show they are doing something for the good of society, and not just their bottom line.

In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute:

There’s a lot to do to succeed in 2024, but if you know the trends coming down the line, it’s easier to plan, strategize, and get ahead of the competition.

1. In social media, we explore the rise of Instagram Threads, why you should take LinkedIn seriously, and how AI is going to play more of a part in social media platforms.
2. AI’s use in marketing examines the marketer’s role in driving strategy, the self-learning nature of the technology, the need for new skills, and the importance of co-creation.
3. SEO trends are focused on us preparing for Google’s Search Generative Experience (SGE), with an emphasis on valuable and shareable content, EEAT, and the value of user experience.
4. In PPC, Google Ads urges us to look at AI as an assistant and to avoid pressure from Google reps to change campaigns.
5. In digital marketing strategy, you’ll hear about the increased importance of data privacy and sustainability.
6. When it comes to digital marketing careers, 2024 will be an employers’ market, and while AI won’t take your job, someone with AI skills will.