As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023.

As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023.

That means it’s more important for brands to be transparent and think about their messaging and research or tweak their strategy in the coming year. It also means that marketers need to know the trends coming down the line so they can plan and take advantage of any new developments.

To help you kick 2023 off with a bang, we’ve talked to industry experts on our podcast to identify the most important trends. You might also like to watch our Trends webinar on more key points to watch in 2023.

Read on to find out the 2023 trends for

• Within social media and influencer marketing we look at TikTok and business, the rise of creators, and also of SuperApps.
• In B2B marketing we hear about the value of video content, how to conquer social selling, and curated content.
• Content marketing looks set to see more connections, creator + brand partnerships, and the evergreen need to create valuable content.
• You’ll hear a lot about marketing automation in 2023, not least in available tools and the much-anticipated GPT-4.
• Martech is also set to keep growing, CRO will take a further lead. And the metaverse will not be going away.